This is pretty much what I've been saying from the jump about this situation. I was being cautiously optimistic about everything but I was also very aware that the events that so far has transpired would most likely occur. If Jay-Z wanted to work with the NFL to help his artist who work for his company get more global exposure then he should've just did so without all the other fanfare or press conferences. His company still could've donated money to whatever charity they wanted to and he wouldn't be as ridiculed for belittling the movement and work these players have put in. Instead he piggybacked off what they started and pretty much chastised them publicly.
One thing I keep hearing and seeing people post that just doesn't make a lot of sense to me is the way some are trying to bash the players for continuing to work while still being vocal about these issues. These players who continue to work, protest, and donate their time and money to these causes should be highly commended and not denigrated. Their skill is highly specialized in a sense due to the NFL being the only real league to make a living plying their trade. These players are in a very fickle situation where they could lose employment which will hurt their families and the money to help fund their philanthropic efforts. They also use their status as players to assist in their good deeds by securing funding, advertising, and donations for their off the field endeavors. Not to mention all the backlash and threats they get from the public.
Jay-Z doesn't need the NFL for anything because he has already built up massive connections and wealth through different means. If he and his colleagues wanted to start up different programs he could do it easily. I mean he already has programs up and running.