Natural Born Sinners
Active Member
Y'all still underestimate the power of radio. Like it or not, believe it or not, radio still drives the industry.
You don't need radio to break into the industry anymore, you can do that from your bedroom w a computer and some talent or gimmick. HOWEVER, radio can take you to superstar level. There is a difference between rappers only popping online vs. Rappers who got singles playing all day on the radio. Look at the niggas running rap now. J.cole, Kendrick and drake all had big online following at first. Then the minute them niggas got on majors and had their singles playing on radio nationwide, they was outta here. They went from famous to superstars