I never really cared about shoes. I just wasn't one of those dudes that needed to have Jordans or any brand in particular. So, in middle school we were going through a tough period financially, and my mom wanted to get me some off brand shoes. They looked fine to me and I didn't care about brand, so I was cool with it. Big mistake. I wasn't at school five minutes before someone noticed and let everyone know I had Bobos (what we called off brand shoes) on. Man, they tormented me everyday. They even came up with a song and had the whole cafeteria singing it. After about a week and a half of that, I tapped out. I found a way to get some a little money, and I went and bought some cheap Nikes. They probably looked shitty, but they had the Nike check mark and that's literally all it took to get them off my back.