Imagine being an fairly new artist on a mainstream record label in 2007. You got one successful album under your belt. You go into the label meeting to explain your plans for your next album and you tell them:
“peep this, I wanna create my second album based off one of the songs on my last album. Yeah! The one about the dead hustler zombie character! I wanna go deeper! I want to make a concept album based on that characters life BEFORE that song! But wait, there’s more! I want to also tie in the personification of the streets, you see! I want her to be a woman with green eyes, you feel me? She’ll have tattoos on her chest that memorialize old gangstas and shit like graffiti! And yeah! Also, I wanna personify The Game too! He’ll be this crack smoking dude with dice for eyes! My plan is to show how The Cool was influenced and pressured The Streets And The Game and imma make 19 songs to explain it all!”
Now…the people who control the money would probably look at you like you’re on drugs and tell you that sounds great but you gonna have to tone that idea down to make it marketable. Think of all rap albums that came out in 2007. Niggas was NOT making concept rap albums about zombies and shit. Get real man