LOL because you showed interest in that shit at one point in time and you're being tracked.
Put it this way... there is reason facebook aka meta has committed to stop using client-side cookies to track user data. It's not altruistic... it's because they're at a point where they don't need to store and reference data client-side.. they can and would rather keep all that shit on their own servers.
Not too long ago I used to have to pay an extra couple hundred a month to have a static IP. Nowadays I don't because my IP doesn't renew even if I reboot my router and all that. The reason for this is because that IP address is slowly but surely becoming our households' identity on the web. Granted even if the shit changes as long as the ISP that issued it knows what your last one was you're still tagged but eventually the shit won't change at all.
It's probably also the reason that
@AP2.5 is seeing more IP sharing in certain regions and from certain ISPs. Smaller markets and/or smaller ISPs don't have a large enough pool so they have to cycle them more often. because of this those same markets are more subject to spoofing or false positives because of the turnover.
Basically, there will be a time where everything you do online is attached to your IP as the billpayer just like a SSN.
Like I said... it's kinda scary.