Simplest answer: Because it's selling at a cheap ass price right now compared to its 52 week high or pre-crash market value
Breakdown:
-its going for about $1.33 a share as a type this
-Was as high as $26.20 in past year (52 week high)
-Lost most of it's value due to pandemic/crash which means, if the company is able to stabilize it should eventually go back up considerably and that initial investment today can multiply later
So instead of buying it at $26.20/share a year ago, u can get it for $1.33/share right now
Then if it goes back up anywhere near pre crash market value u multiply your money. this speculation and the amount u willing to bet on it is the gamble u take. Higher risk/higher reward but research, research, research.
Hypothetical:
So if u bought 10 shares today at $1.33 per share, it would cost u $13.30 today.
If u leave that money in that company and its value goes back up to $26 a share (it's 52 week high) that $13.30 u initially invested will now be worth about $260
Likewise if u buy 100 shares @ $1.33, which is $133, and it goes back up to $26/share that $133 investment turns into $2,600
So on n so forth
The gamble is whether the company is strong and smart enough to weather the storm. And if u put all your eggs in one basket, and it doesn't do well, ull lose your money.
What's great about this stock is that it's so damn cheap relative to it's average that u can make a decent lil profit without having to drop a lot of money, and if u lose u probably won't lose much. It can't go much lower unless they just completely go out of business.
But the more "deals" like this u can find the better, to diversify your portfolio, so a loss doesn't hurt as much.
One last thing. If u read other posts u will see others like @Sion won't even bother with this stock for the reasons he listed. So there's never a one size fits all or black/white formula to this shit.
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