The price goes down then maybe the games get pushed to one or two channels instead of 17. One of my gripes about the rating argument is bcuz at its highest the games were on CBS, NBC, and TNT. You know, free TV or basic cable channels. Now you gotta pay good money for ESPN or League Pass etc. Casuals ain't doing that no matter who the household name is bcuz they are casuals. That's why I said marquee games on TNT nights suffer bcuz the stars are out due to injury. Casuals will watch TNT before ESPN due to easy access and familiarity with the TNT crew.