"Only dudes movin units, Em, Pimp Juice and us" - Shawn Corey Carter
If you were around in 2000-2002, you knew that niggas FEARED Em. Anyone he went at had enough time, space and opportunity to shut him down before he got bigger. It wasn't that they were "down", it was that their pride was in their respective label's pockets. Fast forward 20 years and 100+ million records later, history is rewritten that he only went at popstars and washed up rappers because no one had the balls to shut him up til Ja Rule looked in the mirror, saw that he also had a bald head and tattoos like Pac and felt Hulkamania running wild. "I'll sit on top of the world and shit on Brandy and Mase" should've gotten him jumped. Snoop is Brandy's cousin, and he let that man get on stage with him and say the N word. Niggas wasn't gonna battle Em.