Urban market? Nah. She wanted a #1 and needed an excuse to re-release the same fuckin song and the label set it up.Why did she want to do a song w him? U do realize features are mostly for promotional purposes right ? She wanted to break into the urban market.... they reached out to the most popping urban artist and paid him handsomely for the clout
I'm not arguing the feature wasn't advantageous for both. I just think it's a reach to act like he propelled her career so much further with that verse. Jack Harlow woulda garnered the same result.