2 things I've said multiple times but you keep on ignoring but I'll try again...
It's a consistent check. Bruh isn't exactly ringing in music sales. The more drama you in the more ratings these shows draw. That leads to them wanting to tailor their seasons around you, which will lead to a redemption arc which leads to a bigger check. It's how these shows work. And also can ultimately raise his profile as an artist with more eyes on his brand.
Second he could be just as surprised about what he's seeing as we are. These things get filmed months in advance. The edit might present a completely different chain of events from what actually happened. To make it more ratings friendly.
I mean that ig/Twitter post basically a promo trailer to draw viewers to the episode.