lmao ummmm can you really fault the NBA for not having lucrative English TV deals when 90% of NBA games start at 7pm on weeknights? Pretty sure they're not gonna factor in 1am London viewership into a deal. You can always stay up and catch a stream site like
@thefrenchwood does
The NBA reach is THERE regardless, however. From the late 80s - present, there has always been ONE (or multiple) international SUPERSTARS that have drawn their respective countries of origin into the fold of NBA fandom.
Hakeem Olajuwon (Nigerian) - NBA MVP & Champion
Toni Kukoc (Croatia) - NBA Champion
Yao Ming (China) - Shit, he's almost responsible for all of China
Manu Ginobili (Argentina)/Tony Parker (France) - Spurs dynasty (5x champions)
Dirk Nowitzki (Germany) - NBA MVP & Champion
the CURRENT faces and future of the league are mostly all international
Giannis (Greek/Nigerian) - MVP/Champion
Joel Embiid (Cameroonian) - SHOULD BE MVP
Nikola Jokic (Serbian) - MVP (2X)
Luka Doncic - MVP season coming soon enough if his fat ass stays healthy
the NFL may air in different countries (Sundays at noon), but there will never ever be an international Tom Brady/Peyton Manning to take over the league