Apple doesn't build anything in-house. Mac Pro's are expensive PC's, nothing special about them at all. There was once a time when Mac's were different (when they were based on IBM/Motorola Power processors), but that ended once they started shipping the Intel-based Macs. An iMac is nothing more than a laptop that ain't a laptop. Seriously, the processor and everything they use in them are mobile parts designed for low power laptops, that's how they're able to get them in those designs. The only thing about the iPhone that Apple really designed is the processor and even then they've typically taken pre-existing cores (i.e. ARM Cortex and PowerVR that everybody under the sun used), stuck them together in a single piece of silicon and had Samsung manufacture it claiming it's their own, original design. Those "amazing" Retina displays Apple gushes over? Samsung and LG joints. Foxconn builds most of Apple's shit on the same lines they build everybody else's shit 'cause stuff like motherboards are literally the same designs as their own (Foxconn sells their own line of PC motherboards as well as OEM stuff for Apple, Intel, etc).
What you're referring to is all manufactured "feelings" made possible by Apple's marketing machine.
