SeaSnake
OG
You know how people always clown on The BET Awards and The Hip Hop Awards? The truth is the actual show was never the problem. It was always the music. I don't wanna be that guy posting 90's and early 2000's Rap and R&B videos but look at the songs on the top of the charts. Or look at what's selling. Look at these videos. The interviews suck because the music sucks. Niggas can't even do a functional interview with any sort of insight these days.
The sad part is with the way social media is setup today the game is rigged in favor of every artist now. All of them. There's no artist who's at a disadvantage. They all have the ability and the means to create their own platform so why is the music so bad?
So I'm from Cleveland. I remember in the year 2001 my cousins were playing a lot of Three 6 Mafia and Project. They're from Memphis. I'm from Cleveland Ohio. It literally took years for their music to really start buzzing in our city. Without a social media platform you had to rely on radio play, some type of TV presence, or just word of mouth. Unless you were buy CD's every week it was very hard to keep up with the music if it wasn't local. Internet forums were just getting started back then. Artist had to really grind to get their music out there so you know if their shit was going all across the country that they had some level of support or interest from the fans and listeners. That's not the case now. You don't have to grind to get your shit out there. Plus the bar is so fucking low on music now it's like people are afraid to say that some artist just suck.
The grinding and hustling element of the music is missing and that was one of the main things that garnered respect. It's not like that anymore.
I do think artists grind just as hard or harder now when it comes to getting their music played and getting on. It’s just a lot of em can’t rap for real. But they do everything they can to be seen.