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De La Soul has reportedly regained ownership of their masters.

5 Grand said:
In a perfect world, would it be better for the label to own the right to market, promote, and advertise the music, or would it be better for the artist to own that right?
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@Revolver Ocelot I don't understand why you nosigned me. Artists don't know anything about marketing, advertising, and promotion. It's better if you hire somebody who is a professional at marketing, a professional at advertising and a professional at marketing. You'd have to pay their salaries but I'm sure it would be more efficient than trying to do it yourself without a label.

In that sense, it's better if the label owns the masters (which makes sense, why would they market, promote and advertise something they don't own?) and split the publishing 50/50. The label will work hard to maximize profits and give the artist their 5% of sales and 50% of publishing royalties.

De La Soul doesn't know what to do with their masters.

Most artists don't know what to do with their masters. If we're keeping it 100 most artists can't sit in a boardroom and talk business with record label execs because they don't have the knowledge nor the vocabulary..
 
5 Grand said:
@Revolver Ocelot I don't understand why you nosigned me. Artists don't know anything about marketing, advertising, and promotion. It's better if you hire somebody who is a professional at marketing, a professional at advertising and a professional at marketing. You'd have to pay their salaries but I'm sure it would be more efficient than trying to do it yourself without a label.

In that sense, it's better if the label owns the masters (which makes sense, why would they market, promote and advertise something they don't own?) and split the publishing 50/50. The label will work hard to maximize profits and give the artist their 5% of sales and 50% of publishing royalties.

De La Soul doesn't know what to do with their masters.

Most artists don't know what to do with their masters. If we're keeping it 100 most artists can't sit in a boardroom and talk business with record label execs because they don't have the knowledge nor the vocabulary..
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Dude you act like they can't hire a marketing team. Just shut up and go sit in a corner. Trying to sound all intelligent but come off smelling like a wet fart.
 
5 Grand said:
@Revolver Ocelot I don't understand why you nosigned me. Artists don't know anything about marketing, advertising, and promotion. It's better if you hire somebody who is a professional at marketing, a professional at advertising and a professional at marketing. You'd have to pay their salaries but I'm sure it would be more efficient than trying to do it yourself without a label.

In that sense, it's better if the label owns the masters (which makes sense, why would they market, promote and advertise something they don't own?) and split the publishing 50/50. The label will work hard to maximize profits and give the artist their 5% of sales and 50% of publishing royalties.

De La Soul doesn't know what to do with their masters.

Most artists don't know what to do with their masters. If we're keeping it 100 most artists can't sit in a boardroom and talk business with record label execs because they don't have the knowledge nor the vocabulary..
Click to expand...

I nosigned you cuz it's a stupid fuckn statement.

If record labels were so great at marketing and promotion, they wouldn't be struggling like they have for the past 20 or so years.
 
Revolver Ocelot said:
I nosigned you cuz it's a stupid fuckn statement.

If record labels were so great at marketing and promotion, they wouldn't be struggling like they have for the past 20 or so years.
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If record labels weren't good at marketing and promotion, artists with multiplatinum records wouldn't exist.

Bottom line, De La Soul was huge when I was in high school. Yo! MTV Raps played their videos every day all day from 1988-1989, especially the Me Myself & I video, also the Say No Go video. They played that every day during the summer of 1989.

De La Soul has been struggling for more than 1 reason


1. They signed a shitty contract when they first came out and didn't understand the industry.

2. They got sued because their first album was all samples and they didn't clear them. In fact, they were amongst the first rap groups to get sued by The Turtles for an interlude they had on their first album.

3. They came out in 1988, of course they've been struggling for the past 20 years or so, But that's no disrespect to them, how many groups from 1988 in any genre are still around? It's not like you can count the rap groups from 1988 that are still around on two hands.
 
5 Grand said:
Actually in most cases it's better if the label owns the masters, not the artist.

Think about it, are De La Soul really good at marketing, promotion, and advertising? The people who work at Tommy Boy (or any label) have college degrees in how to market a product. The artist is good at making music, the label is good at making money. In a perfect world, the label would make a million dollars and give the artist half of the money since they made the music. Unfortunately we don't live in a perfect world and you constantly have to look over your shoulder and you can't trust anybody.


Anyway, in perfect world, you turn in the music and the label does their thing. It's too bad that greed and ego gets in the way.
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You back on that pipe huh ??
 
That’s awesome. They like one of the last big names from that golden era of rap to no have any of their albums available to stream.
 
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