I was watching a dude talk about how high school players really don’t have any brand power at all and their brand power is only tied to what school they go to so it’s actually the school that has the lower and not player because if the player would pick a school like Southern Jaguars over a team in the same town LSU his brand would not do anything and his NIL is nothing.
So it’s really players that’s established and at big school and really has nothing to do with the high school player.
NIL about to change and the schools are going to get their cut because the players is only “marketable” because of the school.
Schools will be able to get NIl deals for players and get part of it
I think that’s the way NIL is moving in the future