PhenomTheMac
OG
You overthinking this. This video gets to serve as a time capsule to this moment in time. It is promoting something, it's promoting the W that Kendrick (and the West) caught.I see reading comprehension is not a thing in Florida
Videos are traditionally marketing tools to promote singles
There s obviously need to promote this single
It's gonna push the song right back up the charts and into whatever comes next. Thinking he doesn't need a video because it's already a hit is saying he shouldn't maximize this moment, whereas he absolutely should.