LOL @ Marvelous being better than Meek
Fam, back then there was no such thing as "radio friendly" hip hop. Everything got played. If it was dope, it got spins. Shit, even if it wasn't dope it could get spins.
Eric B and Rakim got spins because the shit was dope, not because it was "radio friendly". Thats the difference between then and now: Right now, it's gotta appeal to the masses with catchy hooks, simple lyrics about simple shit (club, drugs, clothes/designer shit, my money, etc), and "bangin" beats. Back in the 80's/early 90's the masses cared about the shit being dope. That's why 40 and 50 something year old chicks can recite "I Ain't No Joke", "Follow The Leader", "You Gots To Chill", or "So What You Saying" word for word: The shit was dope and it got hella spins on the radio. KRS was the same way: Mad people my age know "My Philosophy", "You Must Learn", and "Love's Gonna Get'cha" 'cause that shit all got radio play.
BTW: "The 18th Letter" was certified RIAA Gold a month after it was released. The deluxe edition: "The 18th Letter / The Book Of Life" was also certified Gold at the same time.
That's hardly what anyone would consider a flop in 1997.
Everything you posted is a lie
R&B and Top 40 stations didn't play rap AT ALL!
The only two markets that had Hip Hop on a regular basis was KDAY in Los Angeles and 98.7 Kiss and 107.5 WBLS in New York. Otherwise the only time you'd hear rap on the radio was either on a college radio station on a Friday or Saturday night, or it was a commercial song like Walk This Way, Push It or It Takes Two.
The songs you mentioned, "I Ain't No Joke", "Follow The Leader", "You Gots To Chill", or "So What You Saying" "My Philosophy", "You Must Learn", and "Love's Gonna Get'cha" didn't get any spins on the radio.
However, those songs got played in the underground. DJs made mix tapes and if you went to a school dance you'd be likely to hear those songs. Also you had Yo! MTV Raps and Rap City that played those songs, but as far as commercial radio, Eric B & Rakim, EPMD and Boogie Down Productions didn't get any play.
They even rapped about not getting played on the radio. Ice T and Public Enemy had songs about not getting played on the radio.
When I was coming up I used to stay up late at night and tape the college shows (88.9 WERS and 95.3 Streetbeat) If you taped a show you'd have something to listen to for the next week until the next show came on. At least that's how I remember it.
Top 40 radio didn't start playing Hip Hop on a regular basis until 1992/93.
I remember when C.R.E.A.M. was getting top 40 radio play, that's when I really noticed the difference.