I can't figure it out. There isn't anything to me that is different from hearing his music, from delivery to even voice. Not even trying to hate or be negative, why do you think he's popular right now?
Idk this annoys me but maybe someone can persuade me.
He has catchy singles and good production... The ingredients for a radio artist. His marketability is being a cool white guy.. easy to sell that image.. other than that, idk
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