Inori
NAWF
Taylor Swift brings in a new and large demo of viewers the NFL wants to use to get advertising dollars.
And even if Taylor Swift just does it for a spell it could easily catch on and become an ongoing exchange between celebs/nfl/advertisers.
Regardless of whether she's genuine or not there's money for everyone to make.
im sure theres ways the nfl could do it without looking like a thirsty bitch tho