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Guardians of the Galaxy Vol. 3 is the only big-budget movie from 2023 to actually turn a profit. Many of the major tentpoles released this year saw their budgets balloon due to a combination of COVID-19 delays and inflation. As a result, a total of 14 movies released in 2023 cost $200 million or more to make, including Fast X, Indiana Jones and the Dial of Destiny, The Little Mermaid, Mission: Impossible — Dead Reckoning Part One, The Marvels, The Flash, Ant-Man and the Wasp: Quantamania, Elemental, Killers of the Flower Moon, and Transformers: Rise of the Beasts.
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While Guardians of the Galaxy Vol. 3 is the only big-budget movie from 2023 to turn a profit, Marvel's other two releases from this year, Ant-Man and the Wasp: Quantamania and The Marvels, have struggled to break even. The big-budget strategy is clearly starting to struggle in its current form, and with the smaller-budgeted Barbie and Oppenheimer finding much more success, Hollywood should rethink the conventional wisdom which is beginning to result in massive losses.
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