Yn got a point. Too many hands in our pockets.
He actually gets it because he wasn't 21 when Ante Up dropped and was geeking over Def Jam fight for NYC.
The NBA is the vehicle for new streaming platforms to sucker in young people into contracts to watch their favorite teams.
It's no different than what the NFL was for cable companies back in the day.
Most NBA fans don't watch games on TV.
NBA don't care about traditional media numbers because TV is dead and their fans don't watch it.
Their fans only care about Inside the NBA and hated the ESPN cast. And honestly, their fans don't get their NBA content from ESPN anyway.
The NBA is an Internet centric, independent content creator, driven brand unlike the NFL.
If you are over 30, the NBA don't care about you crying about 3s. They want your kid to stop pirating their games and keep posting on social media.
The NBA keep hyping LeBron and Steph on TV for old motherfuckers because y'all ain't watching the Magic or the Nets or Houston anyway. Meanwhile real fans keeping eyes on what Lamelo, Franz Wagner and Houston is doing. They are watching breakdown videos of the Grizzlies new offense.
They ain't talking about TV ratings. If you care about TV ratings, you are a casual and old. The NBA's TV ratings been declining for years.