Nas, Mass Appeal Sign Rapper DIVINE As Part Of Mass Appeal India Launch

[Don Dada]

MUMBAI, INDIA – Mass Appeal is going international as they announce the signing of Indian rapper DIVINE. Nas’ imprint joined forces with Universal Music Group to form a new label, Mass Appeal India, concentrated on highlighting the country’s growing Hip Hop culture.

DIVINE is one of the most-streamed artists in South Asia. He is known for “gully rap” — a sub-genre filled with raw and uncensored bars.

“Hip Hop is the world’s most influential culture — it’s only right to share what we do at Mass Appeal on a global level,” Nas said via press release.

Dope interview

 

[DOS_patos]

India is a great market.
Nas must be watching my moves...lol

Iykyk

 

[JUDAH]

India is a great market.
Nas must be watching my moves...lol

Iykyk

Weird flex but ok

 

[figo]

India is a great market.
Nas must be watching my moves...lol

Iykyk

Facts. Plus Indian melody been heavily used in hip hop music for so damn long, it only makes sense to explore there.

Coolie Trap

 

[RozayTabernacle]

DonDada and Shadyteam collab in the works..

 

[DOS_patos]

Weird flex but ok

Not actually.
It about context.

 

[The Lonious Monk]

Smart shit. China and India are basically the two biggest self contained markets in the world.

 

[DOS_patos]

Smart shit. China and India are basically the two biggest self contained markets in the world.

Bingo

 

[Goldie]

 

[Sony Montana]

I know that cypher smell crazy

 

[Don Dada]

I know that cypher smell crazy

Haha I always buy online pizza to the door from an Indian restaurant. He smells like shit but the pizza good asf

 

[Blue_London]

Lmao what a wild thread

 

[Water Ur Seeds]

I was randomly watching a Alex Alonzo interview with an Indian drill rapper few months back, he moved from India to Compton to pursue his career... His music is pretty wack but that dude above was flowing...

Sounds like India could be catching onto hip hop...