I ain't missing it all. You make celebrity endorsements/ownership to bring in money. So nah, I doubt they would have announced it
The problem ya'll have is yall think the word co owner means 50% and it doesnt lol. Or yall assume everyone gonna think 50% , in which we won't. Not everyone at least
Again, what it matter if its 1% or 51%, besides the size check Meek getting cut. I doubt anyone thinks Lids is a BOB cause Meek got some ownership. Hell I think Meek got more to gain from this then Lids tbh
But I digress