McDonald's ordered to face Byron Allen's $10 billion discrimination lawsuit

[DOS_patos]

McDonald's Corp has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen's $10 billion lawsuit accusing the fast-food chain of "racial stereotyping" by not advertising with Black-owned media.
In a decision on Friday, U.S. District Judge Fernando Olguin in Los Angeles said Allen could try to prove that McDonald's violated federal and California civil rights laws by deeming his networks ineligible for the "vast majority" of its advertising dollars.
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Allen accused McDonald's of relegating his Entertainment Studios Networks Inc and Weather Group LLC, which owns the Weather Channel, to an "African American tier" with a separate ad agency and much smaller ad budget, depriving them of tens of millions of dollars of annual revenue.
While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald's, whose "racist" corporate culture harmed Allen.

"Taken together, and construed in the light most favorable to plaintiffs, plaintiffs have alleged sufficient facts to support an inference of intentional discrimination," Olguin wrote.

In a statement on Tuesday, McDonald's lawyer Loretta Lynch maintained that the Chicago-based company viewed the lawsuit as "about revenue, not race," and believed the evidence would show there was no discrimination.

"Plaintiffs' groundless allegations ignore both McDonald's legitimate business reasons for not investing more on their channels and the company's long-standing business relationships with many other diverse-owned partners," she said.
Allen, in a statement, said the case was "about economic inclusion of African American-owned businesses in the U.S. economy. McDonald's takes billions from African American consumers and gives almost nothing back."
The lawsuit said Blacks represent 40% of fast food customers, but McDonald's spent just 0.3% of its $1.6 billion U.S. ad budget in 2019 on Black-owned media.
In May 2021, McDonald's pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024.


Olguin dismissed an earlier version of Allen's lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies.
The case is Entertainment Studios Networks Inc et al v McDonald's Corp, U.S. District Court, Central District of California, No. 21-04972.
(Reporting by Jonathan Stempel and Hilary Russ in New York; Editing by Bill Berkrot)

 

[ZMaKEa]

Byron single handedly trying to repeal Bill Clinton's communication act bill with his lawsuits.

Kinda impressive.

 

[konceptjones]

Byron single handedly trying to repeal Bill Clinton's communication act bill with his lawsuits.

Kinda impressive.

gotta go after corporate radio then. Give radio back to locals so the shit that's played reflects where you at and nod some corporate suit's idea of what's "hot"

 

[ZMaKEa]

gotta go after corporate radio then. Give radio back to locals so the shit that's played reflects where you at and nod some corporate suit's idea of what's "hot"

He probably would if he owed radio stations.

Lol bruh been suing people over the lack of neutrality for like 10 years it seems like.

 

[Black_Samson]

Protect this man.

 

[DOS_patos]

Byron single handedly trying to repeal Bill Clinton's communication act bill with his lawsuits.

Kinda impressive.

Stop
Bruh out for himself
You listen closely and it’s only about his gains.

 

[ZMaKEa]

He doesn’t care about you at all and his lawsuits are only for him.

Stop
Bruh out for himself
You listen closely and it’s only about his gains.

His lawsuits if successful will set precedents that will make media in America neutral again by allowing smaller players to enter the market with a low barrier of entry.

The Telecommunications Act of 1996, intentionally shrunk the media market by favoring big ass conglomerates. Network consolidation like never before happened, which is why like 4 companies own all of American media today. The Telecommunications Act of 1996 is the reason why Fox News exist.

The advertising looks that Byron has been fighting for is what keeps networks alive. His whole business is advertising via television.

So yeah, I doubt Republican ass Byron Allen with his pasty ass White wife is going on a crusade for the behalf of Black people or whatever. Why the fuck would he, he's a capitalist, the laws don't favor him, so he doing what a good capitalist does, change the laws to favor him.

But what he is doing, if successful is a benefit not just to Black Americans, but the entire country.

Nobody else is out here really trying to dismantle the Telecommunications Act of 1996 like him.

 

[ZMaKEa]

He pointed out that McDonalds only spends 5 million with African American advertising.

In the same suit he says his networks don’t even target African Americans.

Ugh...

You wanna know why there's no independent Black media net owned by a Black person, that targets African Americans, because the money to put the shit up isn't worth it.

Why would anybody create something that costs millions of dollars...target a market that can't support it.

BET was created before the Telecommunications Act. A BET wouldn't be able to exist today independently. It costs too damn much.

Even someone like Tyler Perry who is with more money than Byron, who is able produce his own content fast and cheap, and specifically targets African Americans, would be foolish to create his own network for Black.

Byron Allen's network targets Middle America, flyover country, media market nobody gives a fuck about because it isn't sexy.

Byron Allen's crusade is about making the game fair, to allow someone to enter the media game without being backed by the Big 4 or having to cut bullshit ass deals with private equity firms and then pretending you are independent like Diddy does.

Some of y'all need to get out of what are they doing for Black people mindset.

Trying to serve the Black American market, just due to economies of scale, is just throwing money down the drain in 2022. That billionaire that owned the Jaguars found that shit out real quick with the Black News Channel. Funny enough, Byron Allen brought the Black News Channel when it went bankrupt, just like he brought the Grio.

Oprah had Discovery Channel backing her OWN network and she found out that serving Black people and White women ain't gonna make her no money. She had to sell her shares back.

People serve the Black market because it's cheaper to start, the standards and expectations are lower due to the economic conditions of Black people, you get your shit together, and then you branch out and hope to get the entire country. Or you hope one the big boys buys you out. Like Shea Moisture did or Bevel.

The Black market in 21st and going forward is where you test shit out. It's not where you stay. It costs too much to operate these days as an independent business serving a community because you gotta compete with fucking conglomerates that own everything.

You start a company to make money, not be some activist serving the community.

 

[DOS_patos]

Ugh...

You wanna know why there's no independent Black media net owned by a Black person, that targets African Americans, because the money to put the shit up isn't worth it.

Why would anybody create something that costs millions of dollars...target a market that can't support it.

BET was created before the Telecommunications Act. A BET wouldn't be able to exist today independently. It costs too damn much.

Even someone like Tyler Perry who is with more money than Byron, who is able produce his own content fast and cheap, and specifically targets African Americans, would be foolish to create his own network for Black.

Byron Allen's network targets Middle America, flyover country, media market nobody gives a fuck about because it isn't sexy.

Byron Allen's crusade is about making the game fair, to allow someone to enter the media game without being backed by the Big 4 or having to cut bullshit ass deals with private equity firms and then pretending you are independent like Diddy does.

Some of y'all need to get out of what are they doing for Black people mindset.

Trying to serve the Black American market, just due to economies of scale, is just throwing money down the drain in 2022. That billionaire that owned the Jaguars found that shit out real quick with the Black News Channel. Funny enough, Byron Allen brought the Black News Channel when it went bankrupt, just like he brought the Grio.

Oprah had Discovery Channel backing her OWN network and she found out that serving Black people and White women ain't gonna make her no money. She had to sell her shares back.

People serve the Black market because it's cheaper to start, the standards and expectations are lower due to the economic conditions of Black people, you get your shit together, and then you branch out and hope to get the entire country. Or you hope one the big boys buys you out. Like Shea Moisture did or Bevel.

The Black market in 21st and going forward is where you test shit out. It's not where you stay. It costs too much to operate these days as an independent business serving a community because you gotta compete with fucking conglomerates that own everything.

You start a company to make money, not be some activist serving the community.

I thought this too.
He doesn’t want it fair for all….he wants it fair to him.
He’s using black people to get steam and support

 

[ZMaKEa]

I thought this too.
He doesn’t want it fair for all….he wants it fair to him.
He’s using black people to get steam and support

His lawsuits set precedents though.

Byron Allen is really one of the few Black peoe with independent TV stations and radio stations putting his own money up and signing his own checks.

He's owns the physical infrastructure. Not just a channel being broadcasted using someone else's shit. That's a lot of overhead, an

That's a big ass deal.

He's taking cases all the way up to Supreme Court and forcing Comcast to broadcast his channels since they refused to carry them.

Byron Allen and Comcast Settle Racial Discrimination Lawsuit, Set Carriage Deal for 3 Channels

Byron Allen and Comcast have settled the long-running racial discrimination lawsuit over Allen's cable channels that went all the way to the Supreme Court last November.

variety.com

That's why he's important because he's the only rich Black motherfucker that has the incentive to break up these monopolies because he owns all his shit and he wanna be a major player. He wanna be like NBC.

It's all about self interest when you making half billion dollar deals with your own money. Your job is protect the money. Byron don't go on no pro-Black tirades or crusades, he does his shit in silence and win.

Diddy, Oprah, Jay Z go around using White people money, with working with these monopolies, pretending to do shit on the behalf of Black folk, then get mad when it blows up in their face or we found they don't own what they say they own.

Byron Allen owns all his shit, taking lawsuits all the way up to the Supreme Court, winning and setting legal precedents, forcing these monopolies to run his shit, so independent motherfuckers after he's dead and gone, can use the law to break into the industry.

 

[Revolver Ocelot]

I thought this too.
He doesn’t want it fair for all….he wants it fair to him.
He’s using black people to get steam and support

You keep saying this dumb shit, but he ain't say anything bout black people. Just Black owned businesses, which he is.

Unless you just so narrow minded and agenda driven, that you think Black owned businesses are just for black people.

 

[FlowrenSick]

think bill cosby. conspiracy. kanye fighting for fashion position . the audacity of popularity's might. michael jordan was cheated like the many black people before him. high profile black entertainment that historically was monetized to benefit white establishment.
black people have been looking at this picture through toy binoculars. byron allen got his hands on a real pair. kanye bowed to sway. and big up to lavar ball.
also: the two African-American entrepreneurs that hired a working-class white man to pretend to be the head of their business empire while they posed as a janitor and chauffeur but really the owners of a bank and a real estate empire = tenacity. black people been out so long they only ever developed admiration and lust for trinkets. this dude gets a white wife and all of his efforts are forfeit???? in another black persons eye? distrust is killing our ability to sidestep self inflicted ignorance.

 

[ImaInfluenza]

He doesn’t care about you at all and his lawsuits are only for him.

Stop
Bruh out for himself
You listen closely and it’s only about his gains.

I’m pretty sure when Tom Brady negotiates a deal to get paid the money he gets paid that inflates the amount of money a QB can get paid. He’s only thinking about Tom Brady, but that doesn’t mean that it doesn’t help Lamar Jackson.

 

[ImaInfluenza]

The problem in capitalism is people like Greg Abbot, who come up off a system, get in positions of power, and then kick down the ladder he used to climb up. This dude would only be problematic if he then used the funds he’s gonna get, to gain power, and close the door for someone of color to do the same thing in other instances. Which if we are being honest, he’s probably gonna do. But there will be at least a 10 year window for folks to follow the road he paved

 

[BRIAN B.]

you should get sued if you still eatin mickey d's in 2022


:wtf11:

 

[ImaInfluenza]

Tom Brady is not bringing up civil rights in his contract negotiations. Nobody told Byron Allen to buy the fucking weather channel. He might as well sell phone books. He didn’t even get ownership of the app or website.

He’s not fighting for civil rights or anything like that. Byron Allen is fighting for white corporations to give him advertising money to advertise to white people.

So fuck the overall point of my post altogether right?

 

[ImaInfluenza]

Just in case you don’t say fuck it, and missed it. Debating on why he is doing it is pointless, the fact that he is doing it and has success opens doors for others to achieve similar success. When Rosa Parks didn’t move, she didn’t do it cause “civil rights” she did it for her own reasons. But it was a spring board for other things. Look beyond the Forest bruh, everything isn’t always right in your face.

 

[ImaInfluenza]

Make your mind up breh.. is he Greg Abbot or Rosa Parks? The fuck nigga :tuh:

Oh I see… you’re just stupid..lol, my bad

 

[PhenomTheMac]

 

[DOS_patos]

You keep saying this dumb shit, but he ain't say anything bout black people. Just Black owned businesses, which he is.

Unless you just so narrow minded and agenda driven, that you think Black owned businesses are just for black people.

Nigga shut ya dumb ass up.
You have no idea what your talking about.
ho