I think some of these artists (Kanye) are paying people to buy their albums and streams. By doing this they increase free promotions and radio play to actually increase sales. Only artists with a lot of money can pull it off. Proof???None. But, I know for a fact other artists have done this. It's called chart manipulation. Prince kinda did it by including a cd with his Musicology concert (Rihanna and Lady Gaga saw this and did the same thing), Brian Epstein bought 10,000 copies of his own music. Lil Wayne was rumoured to have done it too and Limp Bizkit and Master P. It's called "LABEL STREET TEAMS." Some artists are able to set up SERVER FARMS, where people can pose as separate individuals around the world buying music but it's actually just the same 10 people responsible for a million sales.
AMAZON counts every purchase as a single sale and doesn't report if a person bought in bulk. For example, this theory wouldn't work if you purchased music in Best Buy bc bulk purchases only count as a single sale when Best Buy reports to Billboard. The idea behind this is people buy what they think other people are buying. This is why many celebrities with Instagram accounts hire fake bots to be their followers and why they have 55 million followers when actually they might have like 2million. Basically, I don't believe that many people bought Kanye's music. I refuse to believe that shit. Artists do this when they want to prevent critics writing about their careers flopping. Kanye's music is quality. It goes without saying he has talent. That is not the point. It's like the George Michael pandemic or epidemic. When George Michael came out the closet he lost his audience and sales and career dropped. Kanye lost his audience, and once blacks don't fuck with you no more as an artist; whites also for some reason usually also don't wanna fuck with that artist either