It made being a rapper more than just being cool.
It made it more than just partying, fucking, being fly, being gangster... Or any other of the major troupes attached to hip-hop and it's culture.
It was extremely intellectual. It was a more in-depth look at the environment this music comes from. It painted a better picture that showed every project kid ain't just some killer. It gave personlity and substance in a very effective manner.
And at the same time it was still ghetto. It was still hard.
It wasn't tribe or de la, or college type intellect music.... It street intellectual.... With out overdoing it on the bravado
One love is a prime example. In this story, he's not the thug killing everybody. He's not like biggie robbing saying gimme the loot. It's not some teary eyed ghetto horror story like Brenda's baby
He's actually just a good dude who's writing a letter to a friend in jail. The letter was full of compassion, and humanity. And he's so not afraid to show vulnerabilities he even puts the word love in the title.
I feel like Nas really did a lot musically to show that this culture has way more heart than it got credit for, all while not compromising the essence of the craft.
He was still sharp and witty. Punchlines were marvelous, flow was impeccable, lyrics and vocab was steps above the field.
Nas who was always horrible at picking beats picked a lot of soul and jazzy type instrumentals in this one that set a much more smoother tone and birthed a new conciseness in hip-hop that influenced countless.
Shit was just a massive entry into the genre