Heels aren't supposed to be noble. Heels aren't supposed to shoot the fair one.
Being cowardly, taking shortcuts, making fools of themselves. That's what Heels do!
I think Shenco just might be too accustomed to the cool heel phenomenon and thinks every heel should be the coolest, toughest, most bad ass man who ever bad assed. Ironically the Triple H model of heeldom.
But even Triple H would "show ass" (nh) to his opponent (word to his reaction to Cactus Jack before Royal Rumble 2000). And when he did man up, it usually ended with him hitting someone with a sledgehammer--- although he always made sure to hit the pedigree before he got the pin.