Race Jones
gangster. grace. alchemy
Fox News was facing a major advertising revolt on Tuesday as companies wary of the sexual harassment accusations against Bill O’Reilly continued to pull their ads from his prime-time cable news show.
At least seven more marketers said they were withdrawing ads from “The O’Reilly Factor,’’ making a total of at least nine that have suspended sponsorship in the last 24 hours. Mercedes-Benz and Hyundai announced their decisions Monday night, and on Tuesday they were joined by BMW of North America; GlaxoSmithKline; T. Rowe Price; Allstate; Constant Contact, an online marketer; Untuckit, a men’s clothing distributor; and Sanofi Consumer HealthCare, which advertised products like ACT mouthwash on Mr. O’Reilly’s show.
The decisions come after The New York Times published an investigationlast weekend that found that five women who had accused Mr. O’Reilly of sexual harassment or inappropriate behavior received settlements totaling about $13 million.
“We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values,” said Sarah Spencer, a spokeswoman for GlaxoSmithKline.
The erosion of advertising support heightened the sense of uncertainty at Fox News, which for months has been trying to move beyond the sexual harassment scandal that led to the removal of Roger Ailes, the chairman, last summer. And it raised questions about how long 21st Century Fox will stand behind Mr. O’Reilly.
If more advertisers leave his program, Fox News and its parent company, 21st Century Fox, may be forced to respond. Mr. O’Reilly, 67, is the network’s most visible star, leading a prime-time programming slate that draws record ratings with its conservative commentary.
“The O’Reilly Factor,” which draws almost four million viewers a night, generated more than $446 million in advertising revenue from 2014 through 2016, according to the research firm Kantar Media.
The advocacy group Color of Change has started a campaign focusing on the advertisers of “The O’Reilly Factor.”
“Their money and support is keeping him on the air,” said Rashad Robinson, executive director of the organization. “It is rewarding his actions. It is rewarding the damage he has done to people in their lives and their careers.”
CANCEL THAT BITCH LIKE NINO!!
At least seven more marketers said they were withdrawing ads from “The O’Reilly Factor,’’ making a total of at least nine that have suspended sponsorship in the last 24 hours. Mercedes-Benz and Hyundai announced their decisions Monday night, and on Tuesday they were joined by BMW of North America; GlaxoSmithKline; T. Rowe Price; Allstate; Constant Contact, an online marketer; Untuckit, a men’s clothing distributor; and Sanofi Consumer HealthCare, which advertised products like ACT mouthwash on Mr. O’Reilly’s show.
The decisions come after The New York Times published an investigationlast weekend that found that five women who had accused Mr. O’Reilly of sexual harassment or inappropriate behavior received settlements totaling about $13 million.
“We are continually reviewing our advertising to ensure it is conducted in a responsible manner aligned with our values,” said Sarah Spencer, a spokeswoman for GlaxoSmithKline.
The erosion of advertising support heightened the sense of uncertainty at Fox News, which for months has been trying to move beyond the sexual harassment scandal that led to the removal of Roger Ailes, the chairman, last summer. And it raised questions about how long 21st Century Fox will stand behind Mr. O’Reilly.
If more advertisers leave his program, Fox News and its parent company, 21st Century Fox, may be forced to respond. Mr. O’Reilly, 67, is the network’s most visible star, leading a prime-time programming slate that draws record ratings with its conservative commentary.
“The O’Reilly Factor,” which draws almost four million viewers a night, generated more than $446 million in advertising revenue from 2014 through 2016, according to the research firm Kantar Media.
The advocacy group Color of Change has started a campaign focusing on the advertisers of “The O’Reilly Factor.”
“Their money and support is keeping him on the air,” said Rashad Robinson, executive director of the organization. “It is rewarding his actions. It is rewarding the damage he has done to people in their lives and their careers.”
CANCEL THAT BITCH LIKE NINO!!
