It does ta certain wrestlers who make decent bread in t shirt sales... Like a John cena..... Interesting fact Ricky steamboat was a face his whole career
I dont think heel and face formula works half the time like it used to. Too rare to come across guys lile Ciampa who get real good heel heat where people want to boo him and not cheer just because his character is cool. Wrestling has evolved from that cookie cutter boo ans cheer shit imo, it all based on their booking and who wows the crowd the most now.
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