I don't think the app alone hurt,it's the fact that they kinda ignore YouTube completely. Battle culture got as big as it did because of YouTube and they don't even post the battles even years later after the app exclusivity of it.
I was having this convo yesterday,someone said the beginning of the end was when battlers started talking publicly about how much they got paid. Dudes be demanding 100K and then come to the battle drunk/high,forgetting their rounds SMH.
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