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Chlöe (from Chloe x Halle)

I do wonder if this is i coordinated effort by her label or whatever or if she doing this organically on her own.

Both.

Rebelling against her own former brand image as an young female artist sells as much as feigning being a queer or advocating as a Body Positive icon while being fat, nowadays. It worked well with Madonna, XTina and Zendaya, and somehow with Miley Cyrus too... so, why not? She's becoming way too thick to still pose as the innocent girl for her ancestrally-Puritanistic catering crowds anyway.
 
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