In an interview with Scott Fishman of TV Insider, Nick Jackson compared AEW to NJPW and said that it’s easier to get “more people involved with different groups” rather than booking them in angles as solo acts.
“New Japan Pro Wrestling has been booking factions for more than 40 years, and they’re still around,” said Nick. “I see the argument, but I think North American fans have never seen this many at one time. They are used to one, two, or three stables in a company.
“It’s easier to book angles. It’s easy to get more people involved with different groups. If you’re not aligned in a stable, you’re alone, and that’s hard to book sometimes. That’s why we have a lot of factions. It has clearly worked.”