konceptjones
The one between three and three.
McDonald’s McRib is back from the dead—just in time for Halloween. Here’s why the pork sandwich is an undead fan favorite
“The McRib is the GOAT of sandwiches on our menu,” McDonald’s CEO said last year. Just like Michael Jordan and Tom Brady, you can't be sure if it's really retired.
fortune.com
McDonald’s announced on Saturday it was bringing the McRib back to select chain locations for a limited time on November 1. The fast food chain is known for utilizing a scarcity tactic to keep customers coming back to the cult classic sandwich, having sunsetted the menu item at least four times, only for it to return time and time again. In its 40-year history, the elusive McRib has been the star of numerous viral pop culture moments, like a parody in a 2003 episode of The Simpsons and the dawn of the McRib Locator in 2008.