Welcome To aBlackWeb

Won’t Find THIS on the Front Pages Anywhere: Johnson Products Founder

Surprize!

Member
Joan Johnson, Who Co-Founded Johnson Products and Thus Co-Helped Us Live Our Best Black Lives, Has Died at 89
Panama JacksonToday 12:28pm
Illustration for article titled Joan Johnson, Who Co-Founded Johnson Products and Thus Co-Helped Us Live Our Best Black Lives, Has Died at 89

Screenshot: YouTube

Universal blackness suffered a tremendous loss last week when Joan Johnson—who along with husband, George Johnson, founded Johnson Products—passed away at age 89. Johnson Products, which brought to us such omnipresent hair products as Afro Sheen, Ultra Sheen, and Gentle Treatment, could (and actually, probably, still can) literally be found in black bathrooms, kitchens, salons, and glove compartments for decades.

According to the Chicago Sun-Times, Joan Johnson passed away last Friday (Sept. 6) after dealing with “a combination of medical conditions stemming from a 2005 accident that sent her through five back surgeries.” Her husband, George Johnson, said via statement: “I have lost a lifelong friend and partner and the love of my life,” and that “Joan will be greatly missed by her family and all of those who have come to know her.”



The Johnsons leveled up an initial $250 dollar investment into a company that would become the first African-American company to be traded on the American Stock Exchange. Because true blackness loves more blackness, they were the first company to sponsor Soul Train, and I’m sure Don Cornelius really appreciated that. Joan Johnson was also a trustee of Spelman College; her family said they will continue to support the historically black, all-women college with an annual scholarship. And because you can’t create black hair care products and help the community maintain its flyness without being a style icon yourself, Johnson paid that forward by helping to sponsor and organize the Congressional Black Caucus Fashion Show. Basically, Johnson, both as an individual and through her company, was a believer in black excellence and uplift. And don’t even get me started on the Afro Sheen commercials.

Her son, Eric Johnson, believed his mother set a standard that helped build people up and allowed the family to thrive.


“Because of her, people have been able to accomplish things they maybe didn’t think they could, and they knew all the things they had to strive for,” he said. “As matriarch of the family, she was a magnet who inspired, consoled and advised people. That’s the role she’s always played in this family from me as a child right down to her great grandchildren.”
Johnson quite obviously leaves behind a legacy that not only created opportunities within the black community but also a brand and company that were mainstays in the consciousness of a people. For that, her contributions will live on forever.

The funeral services for Joan Johnson will be on Friday, Sept. 13, at Trinity United Church of Christ in Chicago (400 W. 95th St). Visitation begins at 4 p.m. with services to follow at 5 p.m.
 
Joan Johnson, co-founder of trailblazing black hair care company, dies at 89
Launched in 1954 with her husband, Johnson Products would become the first black-owned company traded on the American Stock Exchange.
Jake WittichSep 9, 2019, 6:00am CDT
Joan_Johnson_1.0.jpg
Joan Johnson | Sun-Times file photoCST
Joan Johnson, who with her husband George Johnson founded a black hair care company in Chicago that would become one of the nation’s largest black-owned businesses, died last week at age 89.

Starting in 1954, Johnson Products dominated the market for black personal care products for decades, with famous trademark grooming products like Afro Sheen, Ultra Sheen and Gentle Treatment.

Her oldest son, Eric G. Johnson, said that Joan Johnson died Friday evening after long dealing with a combination of medical conditions stemming from a 2005 accident that sent her through five back surgeries.

“I have lost a lifelong friend and partner and the love of my life,” George Johnson said in a statement. “Joan will be greatly missed by her family and all of those who have come to know her.”

Together, Joan and George Johnson turned a $250 investment into the Johnson Products business, which operated out of a plant on the city’s South Side. The trailblazing company’s sales later grew from about $4 million in 1967 to $40 million in 1976.

“My dad was in many ways the creative person who could come up with brand names and products, and she brought the culture of integrity to the company,” Eric Johnson said. “People had a great deal of confidence in her ability to make the company successful.”

Joan_Johnson_3.jpg
Joan Johnson | Provided by family
Throughout her career, Joan Johnson was dedicated to developing other African American businesses. During the ‘70s, Johnson Products became the first company to sponsor Soul Train, taking the historic music variety show from local Chicago television to a national audience.

Under the couple’s leadership, Johnson Products became the first black-owned company traded on the American Stock Exchange in 1971, and it repeatedly topped Black Enterprise Magazine’s list of the nation’s largest black-owned businesses. The magazine also awarded Joan and George Johnson its highest entrepreneurial honor, the A.G. Gaston Lifetime Achievement Award.

“For having such a string of ‘firsts’ and being comfortable in that environment, I look at my mother as a pioneer,” Eric Johnson said. “She and my father had no provided path. They created a path where there was none.”

Joan Johnson was also known as an advocate for other women, serving as trustee of Spelman College, a historically black liberal arts college for women in Atlanta. Her family said they’ll continue with her legacy of supporting the college with an annual scholarship.

Eric Johnson said his mother “set a direction and standard” for the family that she helped each of them drive toward.

“Because of her, people have been able to accomplish things they maybe didn’t think they could, and they knew all the things they had to strive for,” he said. “As matriarch of the family, she was a magnet who inspired, consoled and advised people. That’s the role she’s always played in this family from me as a child right down to her great grandchildren.”

Joan_Johnson_2.jpg
Joan Johnson | Sun-Times file photo
Granddaughter Lecretia Capista called Joan Johnson “gracious, elegant, sophisticated and kind.

“She taught us how to be respectful of others, value education and not take anything for granted,” Capista said. “She expected us to enjoy the best of what life had to offer but to never forget about helping others.”

Joan Johnson was known for her sense of style, helping to sponsor and organize the Congressional Black Caucus Fashion Show. She was also a board member of the Museum of Contemporary Art and a member of the women’s boards at the University of Chicago and Northwestern University.

The Rev. Jesse Jackson said he always admired Joan Johnson’s style, acceptance and integrity.

“Joan was a grand lady. As her company grew, her stature grew, and she was always engaged in the community,” he said. “She was a well-respected community servant of great character who always answered calls of justice. She always could be counted on to serve righteous causes.”

Publicist Dori Wilson, who knew Joan Johnson as a friend, said she will remember her for her “wonderful wit,” great smile and beautiful sense of style.

Joan_Johnson_4.jpg
Joan Johnson | Provided by family
“Even though we in the black community knew them as very rich and powerful, Joan was always down-to-Earth and just Joan,” Wilson said. “I had incredible admiration for all she and George accomplished and the barriers they had broken.”

In addition to her husband and oldest son, Joan Johnson is also survived by her sons John and George Jr.; daughter Joan Johnson; plus 10 grandchildren and 7 great-grandchildren.

Funeral services are set for Friday at Trinity United Church of Christ, 400 W. 95th St. Visitation begins at 4 p.m. with services following at 5 p.m.
 
Back
Top