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One of the most fascinating ‘what if?’ scenarios in wrestling surrounds the demise of WCW and the purported large scale pay-per-view that was hailed to occur on May 6th, 2001 advertised as WCW Big Bang: The Creation Of The New WCW. With WCW now under the ownership of Vince McMahon, who would be running the show, what does the ‘New WCW’ mean, and what did this imply for the long term future of the company? We find those answers and more.
The WCW Big Bang pay-per-view – One of the most fascinating ‘what if’ scenarios in wrestling history
The sale of World Championship Wrestling to Vince McMahon in March of 2001 sent shockwaves throughout the wrestling industry and it’s fanbase. After nearly a 6-year battle, the hotly contested Monday Night War was over and WCW was absorbed into the then WWF corporate umbrella. While the WCW product had been suffering a slow death for several years for a variety of reasons, they still had a loyal following. They had a fanbase that wanted an alternative to Vince McMahon’s show on Mondays.
One of the most fascinating ‘what if?’ scenarios surrounding the demise of WCW came in the April 2001 issue of ‘WCW The Magazine’. More specifically, on the back cover, as an advertisement was featured for a large scale pay per view coming on May 6th, 2001. It was billed as “WCW Big Bang: The Creation Of The New WCW”. It had fan’s interest piqued, to say the least, as people wondered what the ‘New WCW’ could mean, who would be running the show, and what did this mean for the long term future of the company?. For those answers, we go back to late 2000 and the Turner Broadcasting System.
Ted Turner’s “Turner Broadcasting System” featured CNN, TBS, and TNT, in addition to other properties as well. In 1996 Turner merged his company with Time Warner, during which time he stayed on as Vice Chairman and head of the Cable Networks Division. WCW was featured prominently on the Turner Networks with Monday Nitro on TNT and Thunder on TBS. From 1996 until the spring of 1998, under the leadership of Executive Producer and eventual President Eric Bischoff, WCW was on top of the wrestling world when it came to ratings, revenue, excitement, and momentum. As history would later prove however, the Monday Night ratings win streak for WCW would end on April 13, 1998, as Raw beat Nitro for the first time in 84 weeks. For the remainder of 1998, WCW and WWF traded ratings victories, however, the avantage was shifting quickly to the WWF. This was the beginning of the end for World Championship Wrestling. The decline and slow death of the company was well underway, and although WCW had been bleeding money since around 1998, Ted Turner had always resisted the idea of selling the company. Now, on the verge of hemorrhaging millions of dollars yet again, Turner was ready to listen. In late 2000, then-Vice President of Turner Entertainment Brad Siegel, informed Eric Bischoff he could begin shopping WCW to potential buyers.
WCW Big Bang was to be the first pay-per-view under new WCW management and likely would have been held at the newly built 3,000-square-foot Hard Rock Cafe arena in Las Vegas, Nevada.
In a 2016 WWE interview, Bischoff referred to the process of shopping WCW as a “Wall St. dog and pony show.” Shortly after that, Bischoff found a couple of interested investors in Brian Bedol and Steve Greenberg of Fusient Media Ventures. Bedol and Greenberg’s claim to fame was founding the ‘Classic Sports Network’ in 1995, which was later sold to ESPN in 1997 for $175 million dollars and rebranded ‘ESPN Classics’. Bischoff and Fusient Media Ventures were able to raise $67 million dollars towards the purchase of WCW in late 2000. One potential snag came up as Brad Siegel informed Eric Bischoff that the sale was contingent upon TBS retaining a minority ownership of WCW and a 10-year agreement to air the shows on TBS. Bischoff had attempted to kick tires on a few other potential TV deals (including the FX network) in the meantime but was unsuccessful. Although Bischoff and Fusient couldn’t find an alternative network to air WCW programming, they had grand designs on heading out west to set up shop.
In that same WWE piece from 2016, former WCW Creative and Production team member John Laurinaitis said, “The plan was that WCW would move to Las Vegas and do weekly tapings out of the Hard Rock Cafe, which was building a 3,000-square-foot arena at that time.” Laurinaitis would later state that part of the company would be based out of Los Angeles.
Bischoff and Fusient had a plan in mind for WCW to go dark for a period of time, and then come back strong with the ‘Big Bang’ event. “We were going to shut it down for a period of time, then relaunch,” Bischoff explained. “We needed a clean piece of paper to draw on. We couldn’t reach into the trash, pick out the crumbled and trampled creative — that had been WCW for the last year-and-a-half — and try to make people feel good about that again. In order for the relaunch to feel like one, it had to go away. The thinking was, let’s get people talking about the new WCW and what it was going to look and feel like.”
In keeping with the new ‘look and feel’ of WCW, Eric Bischoff contacted a very familiar name in the business, Joey Styles. As a play-by-play man, Styles had been the voice of ECW for years and had no desire to leave. That all changed, however, in January of 2001 when ECW ran its last pay-per-view, ‘Guilty As Charged’.
With no more TV tapings on the horizon and ECW in financial disarray, the ever loyal Styles began communicating with Bischoff. “Eric sent me to meet with Brian Bedol in Manhattan to talk about what I would do for WCW,” admitted Styles. “I would be the lead announcer and I would work in digital media. I did not agree to do this with Eric until it was obvious that ECW was finished.”
Joey Styles, Don Callis, and even Jerry ‘The King’ Lawler were in talks to become the voice of the ‘New WCW’
Discussions even went as far as deciding who Styles would be sharing the broadcast booth with.
“I suggested Don Callis, who was my color commentator for ECW pay-per-views, to Eric,” Styles said. “He and I were a very good team. I heard rumors that my other announcer was going to be Jerry ‘The King’ Lawler, who at the time was not with WWE.”
Here’s where the story takes a turn. While Bischoff and Fusient Media Ventures were working to secure funding to purchse WCW, a business deal to merge AOL and Time Warner/Turner Broadcasting was coming down the pipe. The Federal Trade Commission cleared the deal on December 14, 2000, and gave it’s final approval on January 11, 2001. AOL and Time Warner were now one and the same, and one of their shared properties was WCW. Around the time of the AOL/TimeWarner merger, Bischoff and Fusient Media carried on business as usual, and even went as far as to hold a press conference to announce their pending acquisition of WCW. As far as the wrestling world knew, WCW was soon going to be owned by Eric Bischoff and his partners at Fusient Media Ventures.
WCW had lost between 60-80 million dollars in the year 2000. After the merger between AOL and Time Warner in January 2001, an executive named Jamie Kellner became Chairman and CEO of Turner Broadcasting Systems. He soon decided that in addition to the massive financial loss, WCW did not fit into the new style and direction of the network, and gave them a deadline of March 26th, 2001 to cease production. Facing extinction, WCW needed a hailmary in the form of new ownership in order to survive, and the Bischoff/Fusient Media deal seemed inevitable. However, without a TV deal, WCW was now basically worthless to any potential investors.
It was around this time that Eric Bischoff answered his cell phone while on a beach vacation. The call was from one of his partners at Fusient Media Ventures informing him that without a TV deal, they were backing out of their financial commitment to purchase WCW due to the extreme drop in value. Bischoff was shocked and crushed.