This shit got me dying!!
https://www.theringer.com/nba/2018/10/1/17914716/the-nba-meme-bracket
The NBA is a rich text, and that text has created a rich and indispensable intertext. If you live online—and you’re here, so you do—then you probably can’t imagine a world without Crying Jordan. Or Confused Nick Young. Or Alonzo Mourning Acceptance. The NBA has inspired more memes in common usage than any other sport, and perhaps more than any other entity besides the cat. Memes are integral to the way people communicate online, and NBA memes are woven into the rough fabric of internet discourse.
Using an image of Michael Jordan to comment on all manner of things seems ordinary now. It’s even passé. We live in an era of highly effective weaponized internet memes capable, apparently, of influencing elections. We should, though, try to appreciate how absurd and fascinating this state of affairs is. How did we get here?
https://www.theringer.com/nba/2018/10/1/17914716/the-nba-meme-bracket
The NBA is a rich text, and that text has created a rich and indispensable intertext. If you live online—and you’re here, so you do—then you probably can’t imagine a world without Crying Jordan. Or Confused Nick Young. Or Alonzo Mourning Acceptance. The NBA has inspired more memes in common usage than any other sport, and perhaps more than any other entity besides the cat. Memes are integral to the way people communicate online, and NBA memes are woven into the rough fabric of internet discourse.
Using an image of Michael Jordan to comment on all manner of things seems ordinary now. It’s even passé. We live in an era of highly effective weaponized internet memes capable, apparently, of influencing elections. We should, though, try to appreciate how absurd and fascinating this state of affairs is. How did we get here?