As a label, overrated. They dropped the ball with most of that roster and had huge misfires with Ja Rule and Ashanti who were walking Billboard charts on their own. How in the fuck did you think a single with Bobby Brown and a Grease video is going to sell an album during a feud with one of the most ruthless rappers in the industry? Irv tried way too hard to be Tony Montana and wanted an R&B singer to throw up gang signs in court while he fought a fed case. Too much ineptitude in that label's staff to put them up against the Roc and them. All that being said, the pieces to that puzzle were major. Irv broke out Jay and DMX, he was lowkey a marketing and A&R genius. Ja was his golden ticket... dude literally yodeled on records and went platinum. Ashanti made Keyshia Cole late to her own Versuz, that's how much smoke she had. Vita and Charli were dope. I personally liked Cadillac Tah and Black Child, POV City Anthem had the streets buzzing for half an hour. The 1st Murder Inc compilation was dope. And they signed VANESSA THE FUCK CARLTON. That was like Turkoglu getting signed to the Magic.