FLAMIN’ HOT is the inspiring true story of Richard Montañez (Jesse Garcia), the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Richard Montañez has for years told a story of how he dreamed up Flamin’ Hot Cheetos while working as a Frito-Lay janitor. The archival record, former employees and Frito-Lay itself say otherwise.
UPDATE: PepsiCo has issued a new statement defending Richard Montañez, in which it says the Flamin’ Hot Cheetos controversy has caused “strain” in its relationship with the Latino…
variety.com
I'll probably still check it out because it looks funny
Richard Montañez has for years told a story of how he dreamed up Flamin’ Hot Cheetos while working as a Frito-Lay janitor. The archival record, former employees and Frito-Lay itself say otherwise.
UPDATE: PepsiCo has issued a new statement defending Richard Montañez, in which it says the Flamin’ Hot Cheetos controversy has caused “strain” in its relationship with the Latino…
variety.com
I'll probably still check it out because it looks funny
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