T-Mobile is currently executing a major price increase strategy in mid-2026, impacting legacy customers through forced plan migrations and fee hikes.
Forced Plan Migrations (Starting July 13, 2026)
T-Mobile is automatically migrating over 8 million customers from legacy plans (such as Magenta, ONE, and Simple Choice) to modern Experience plans.
Cost Impact: Voice lines may see increases of $4 to $6 per line per month.
Other Lines: Watch and tablet lines may increase by $3 per line, while 5G Home Internet lines may see a $6 bump.
Justification: The carrier claims older plans cannot access full 5G Advanced capabilities, though customers report misleading notifications regarding included features.
Fee Adjustments (Effective January 21, 2026)
T-Mobile raised its discretionary "Regulatory Programs and Telecommunications Recovery Fee," which is not a government tax.
Voice Lines: Increased from $3.99 to $4.49 per month.
Mobile Internet Lines: Increased from $1.60 to $2.10 per month.
Exemptions: Customers on older "Tax Inclusive" contracts (like legacy Magenta or One plans) are shielded from this specific fee hike.
Additional Service Hikes
International Calls: Rates for calls made outside the U.S. doubled from $0.25 to $0.50 per minute, effective June 25, 2026.
Device Fees: A $35 Device Connection Charge was introduced for direct Apple purchases, and restocking fees rose to $10.
Perks: The Apple TV "On Us" perk now costs $3 per month for Plus-level plan holders.
Customer Backlash and Legal Action
Churn: Postpaid phone churn rose to 0.93% in 2025, up from 0.86% in 2024, as customers cite rising costs and reduced loyalty.
Lawsuits: A class-action lawsuit filed in July 2024 alleges false advertising regarding "price lock" guarantees. Attorneys are pursuing mass arbitration for plans advertised as having fixed rates that were subsequently increased.
Promotions Ending: The ONE plan "Kickback" promo, which offered credits for low data usage, is being discontinued, further increasing effective costs for some users.
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