Universal has decided to skip having word-of-mouth (a.k.a. influencer) screenings for Christopher Nolan‘s The Odyssey.
Instead, after the film’s global premiere screening in London on July 6, the film will begin screening for film critics.
The move bucks the trend of studios getting ahead of professional reviews by inviting fan-site bloggers and influencers to see major releases in advance and then letting them post (often highly enthusiastic) mini reviews on social media.
