@ZMaKEa
These are interesting and good points. But he saw the opportunity and success to be a global icon in Can't Feel My Face. Since then, he has banked on the 70s/80s disco-pop sound. I can't wrong him and XO for that, I thought it was creative because he and the creators around him meshed his existing sound with the disco-pop era. Is it played out now? ABSOLUTELY! And I am also at the point where I am now saying "Show us something new because I know you are creative enough to do it".
They didn't mesh his sound though. They killed it and replaced his sound with a Canal Street Michael Jackson sound.
70s music featured a chaotic, political bent while synergizing the backbone of popular music (Jazz and Blues) to create urgent offshoots such as Punk Rock and Funk. Then towards the end of the 70s, we get Disco, a hedonistic, cookie-cutter, formulaic sound that brings us to the 80s.
80s music is smoothed out Funk and Disco with musical technological revolution that powers a muscular undying optimism for the future. This is represented in all of 80s popular media, movies like Back to the Future, Rocky and Top Gun.
Now, lets fast forward to the 2010s. Millenials were supposed to be the promise of the future. We have left the extreme paranoia and nihilism of the 90s and early 2000s and we were supposed to be approaching an era of progressive technologically enhanced peace.
Instead we get a drugged out, burned out society. We overdosed on optimism and we are searching for a release. The internet transforms media forever due to the unprecedented accessibility. In the mid 2000s to early 2010s, genres are dead.
Black internet born artists such as Frank Ocean, Kelela, The Weeknd, FKA Twigs, and Tinashe don't fit into a genre. They mined the internet and their influences created their own sound. However, White owned publications decides they fit into something called "Alternative RnB". Basically, they are Black, they must be RnB artists.
The Weeknd throughout his mixtapes never had a RnB arrangement. He doesn't even sing about love or romance. His idea of sex is a gangbang with all of his friends. It's telling a girl if she stops, he'll get violent. It's getting a girl high out of her mind so he can take advantage. None of the women he sings about having sex with are active, sober minded participants. His sound is influenced by alternative metal like Deftones but slowed down. It's Gothic Rock, stretched out until it becomes a haze. It's more UK Trip Hop and Dub inspired than anything American.
People say he sounds like Michael Jackson, which he doesn't because Michael was influenced by Jackie Wilson, Diana Ross and James Brown. There's a bluesyness in MJ's voice. The Weeknd is inspired by Ethiopian singers, he's droning more than he is crooning, adding a hypnotic, foreign voice that guides you throughout the mixtapes.
People fall in love with The Weeknd's music because it represents everything that the 2010s is. It's a confusing, hazy period of excessive optimism that has led to burnout. People are on all types of drugs as days run into each other. Thanks to the internet, the populace's idea of sex has mutated into pornographic fantasies of dominance and submission. People are feeling low and over-compensating by gross sexual stimulation and drug abuse to massage the dull aching pain of nihilism.
The Weeknd accurately assessed the time and found a mass market for his art by not being an RnB or a Pop act. The music media didn't know what to do with him and made him RnB/Pop. The record labels didn't know what to do with him and helped him transform Canal Street Michael Jackson. He's not the artist of his time anymore. He's forced into the 80s, making Michael Jackson B Sides when he could've been continually innovating his sound. Instead, Blinding Lights is being played at funerals. Can't Feel My Face won at the Kids Choice Awards.