Much of the decision came down to the following: Warner Bros Discovery boss David Zaslav rejecting of Kilar’s strategy to lean heavily into building streaming subscriptions for HBO Max. That was punctuated by his Project Popcorn initiative that put the entire 2021 theatrical slate — including Dune, Godzilla Vs Kong, King Richard, Matrix 4 — day and date in theaters and on HBO Max when theater attendance was sparse during the pandemic. Even after he was shown the door, Kilar continued to call the strategy a win. Many did not agree, particularly after Top Gun: Maverick waited and grossed north of $1.3 billion. It’s a decidedly different world from when Kilar made the move. Wall Street is no longer impressed by subscriber numbers as much as profits, as seen by the precipitous decline of Netflix’s stock value.