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Lori Ann Villanueva Talens, 41, was ordered to repay $31.8million to retailers that she defrauded with fake coupons that she sold to a network of shoppers online
Talens got 12 years in prison on Sept. 14 after she pleaded guilty to mail fraud, wire fraud and welfare fraud; her husband Pacifico Talens Jr., 43, got 87 months
Fake coupons with a collective value of $1 million were found in 'every crevice' of her home when a warrant was executed
She designed and printed coupons at home and sold them to a network she amassed on social media sites using the name 'MasterChef'
The FBI said she was 'able to create a coupon for almost any grocery or drugstore product, and able to make it for whatever value off she wanted'
'She had coupons for $24.99 off a $25 box of diapers. And it would work... you’d have people walking out the door with those diapers for almost nothing'
Talens used the profits to pay for vacations, lavish dinners, a new kitchen, sunroom and in-ground swimming pool, the FBI said
In addition to the coupon scheme, the fraudster got $43,000 in benefits from the Supplemental Nutrition a*sistance Program and Medicaid
A Virginia woman who was convicted of selling nearly $32 million in counterfeit coupons and using her ill-gotten gains to pay for home renovations and luxury vacations was sentenced to 12 years in prison
Lori Ann Villanueva Talens, 41, shipped tens of thousands of coupons she designed and printed at home to a network of more than 2,000 customers she amassed on social media sites like Facebook and Telegram using the name 'MasterChef.'
Fake coupons with a collective value of $1 million were found in 'every crevice' of the Virginia Beach home she shared with her husband, Pacifico Talens Jr., when a warrant was executed for their arrest.
'There were coupons in every jacket pocket; they were stuffed in her vehicles,' according to Postal Inspector Jason Thomasson.
About 100 companies, including Procter & Gamble, Coca-Cola and Ziploc, were victimized by the 'counterfeit coupon empire' - paper products company Kimberly-Clark was the hardest hit, with nearly $9 million lost to the scheme.
The FBI also found designs to create coupons for more than 13,000 different products on Talens’ computer.
After reviewing the designs of the 'Frankenstein' coupons - which combined elements of legitimate ones - and comparing them with counterfeit coupons in circulation, they determined she was responsible for $31,817,997 in losses.
Prosecutors said that she 'perfected the art' of counterfeiting coupons, and was able to 'create [coupons] virtually indistinguishable from genuine [ones].'
The majority of her forgeries offered deals equal to - or even greater than - the value of the merchandise. In cases where the discount exceeded the item's price, retailers had to pay customers from their registers for 'purchasing' them.
'Coupon fraud is not a harmless crime. Lori Ann Talens and her husband operated an audacious fraud scheme that stole more than $31 million directly from retailers and manufacturers,' said Brian Dugan, Special Agent in Charge of the FBI’s Norfolk Field Office.
However, Talens' attorney Lawrence Woodward Jr. argued that his client should get a lighter sentence because she gave authorities information about the 'rather murky world of counterfeit couponing' in interviews and identified other counterfeiters.
With a background in marketing and strong computer design skills, the FBI said, she was 'able to create a coupon for almost any grocery or drugstore product, and able to make it for whatever value off she wanted.'
'She had coupons for $24.99 off a $25 box of diapers. And it would work,' said Thomasson. 'And you’d have people walking out the door with those diapers for almost nothing.'
With the savings from her coupons and the proceeds from their sale, Talens paid for vacations, shopping trips and dinners out for herself and her family. The profits also bought her a new kitchen, sunroom and in-ground swimming pool.
Over three years, Talens was paid $400,000 by her subscribers between April of 2017 and May of 2020, an amount that the FBI said was determined through a 'painstaking' review of thousands of transactions through payment apps and virtual currency wallets.
She would ship the fraudulent coupons via the United States Postal Service. The racket was discovered after a member of Talens' secret network - which participants could only join after they'd sent along a copy of their photo ID and some kind of proof that they had used fake coupons before - reported her to the Coupon Information Corporation, an agency dedicated to coupon integrity.