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Billboard 200 to Include Official Video Plays From YouTube, Streaming Services

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www.billboard.com

Billboard 200 to Include Official Video Plays From YouTube, Streaming Services

Video and audio data from YouTube, along with visual plays from several music streaming services, will soon be factored into the Billboard 200 albums chart, it was announced on Friday.
www.billboard.com www.billboard.com

12/13/2019 by Billboard Staff


Video data will also impact Billboard’s genre-specific album consumption charts, starting Jan. 3.

Video and audio data from YouTube, along with visual plays from several music streaming services, will soon be factored into the Billboard 200 albums chart, it was announced on Friday. In addition to YouTube, officially licensed video content plays from Apple, Spotify, Tidal and Vevo will be included in the album chart's calculations.

The inclusion of video data into the Billboard 200 arrives five years after audio streams were added, marking the chart's shift from a measure of pure sales to a consumption model. The addition of video will also impact Billboard's genre album consumption charts, such as Country, R&B/Hip-Hop, Latin and others.

While YouTube streams have factored into the Billboard Hot 100 and other song-specific charts since February 2013, this marks a first for the album charts. In contrast with song charts, which can be impacted by user-generated videos, only official licensed video content uploaded by or on behalf of rights holders will be counted for the Billboard 200 and other albums charts.

The changes take effect with the charts dated Jan. 18, 2020, which will reflect sales and streams for the period of Jan. 3-9.

"As the steward of the definitive charts that uphold the industry's measurement of music consumption, our goal is to continually respond and accurately reflect the changing landscape of the music," said Billboard-The Hollywood Reporter Media Group president Deanna Brown. "Our decision to add YouTube and other video streaming data to our album charts reflects the continuing evolution of the music consumption market and the ways in which consumers connect to album-related content."

Lyor Cohen, global head of music at YouTube, called the changes a "very important moment in making the chart a more accurate representation of what people are listening to."

He added, "Genres like Latin, hip-hop and electronic, which consistently dominate the YouTube charts, will now be properly recognized for their popularity. This is another great step in bringing YouTube and the industry together and we're so grateful to Billboard and the music business at large for making this addition."

The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track sales equivalent albums (TEA) and streaming equivalent albums (SEA).

"With video representing an increasingly large proportion of music consumption on some of the world's largest platforms, the inclusion of YouTube and video overall to the Billboard 200 as well as other genre rankings is the next natural advancement for our album charts," said Silvio Pietroluongo, senior vp of charts and data development at Billboard.
 
Video and audio data from YouTube, along with visual plays from several music streaming services, will soon be factored into the Billboard 200 albums chart, it was announced on Friday. In addition to YouTube, officially licensed video content plays from Apple, Spotify, Tidal and Vevo will be included in the album chart's calculations.

The inclusion of video data into the Billboard 200 arrives five years after audio streams were added, marking the chart's shift from a measure of pure sales to a consumption model. The addition of video will also impact Billboard's genre album consumption charts, such as Country, R&B/Hip-Hop, Latin and others.



While YouTube streams have factored into the Billboard Hot 100 and other song-specific charts since February 2013, this marks a first for the album charts. In contrast with song charts, which can be impacted by user-generated videos, only official licensed video content uploaded by or on behalf of rights holders will be counted for the Billboard 200 and other albums charts.


The changes take effect with the charts dated Jan. 18, 2020, which will reflect sales and streams for the period of Jan. 3-9.

"As the steward of the definitive charts that uphold the industry's measurement of music consumption, our goal is to continually respond and accurately reflect the changing landscape of the music," said Billboard-The Hollywood Reporter Media Group president Deanna Brown. "Our decision to add YouTube and other video streaming data to our album charts reflects the continuing evolution of the music consumption market and the ways in which consumers connect to album-related content."

Lyor Cohen, global head of music at YouTube, called the changes a "very important moment in making the chart a more accurate representation of what people are listening to."



www.billboard.com

Billboard 200 to Include Official Video Plays From YouTube, Streaming Services

Video and audio data from YouTube, along with visual plays from several music streaming services, will soon be factored into the Billboard 200 albums chart, it was announced on Friday.
www.billboard.com www.billboard.com
 
Mister said:
How does this affect fans in a negative way?
Click to expand...
More of an aptitude to market and push microwave music. More non microwave music artist force to compete in that market to get a fair meal. Leading to more microwave music.

More ..who da fuc is ...I've never heard a..why I keep seein...

Main thing is, if you haven't found your holy grail of a playlist already. Dont expect that you will in the future.

By years end theirs gonna be 20 Billie Elishes, and 10 lizzos all making adult versions of baby shark
 
Alle'Oop said:
More of an aptitude to market and push microwave music. More non microwave music artist force to compete in that market to get a fair meal. Leading to more microwave music.

More ..who da fuc is ...I've never heard a..why I keep seein...

Main thing is, if you haven't found your holy grail of a playlist already. Dont expect that you will in the future.

By years end theirs gonna be 20 Billie Elishes, and 10 lizzos all making adult versions of baby shark
Click to expand...

The bold has been happening since the 80s damn near. It's been super prevalent in the 2000s.

The rest just sounds like you anticipating the worst.
 
You are going a place where underground artist thrive. Labels are just gonna dump their artist in those areas and oversaturated the market with numbers.

To the point if a guy got paid off 100k streams or views. Now hes gonna have to make 1mil streams to equate to what he did with 100k

Without a false ability to do those numbers that record label artist do.

Essentially recreating a need for record labels and killing independent music
 
Alle'Oop said:
You are going a place where underground artist thrive. Labels are just gonna dump their artist in those areas and oversaturated the market with numbers.

To the point if a guy got paid off 100k streams or views. Now hes gonna have to make 1mil streams to equate to what he did with 100k

Without a false ability to do those numbers that record label artist do.

Essentially recreating a need for record labels and killing independent music
Click to expand...

Are you familiar with YouTube? Major label artists are already on there heavy and doing ridiculous, improbable view numbers. It's like you're complaining about something that was already happening before this change.
 
Mister said:
Are you familiar with YouTube? Major label artists are already on there heavy and doing ridiculous, improbable view numbers. It's like you're complaining about something that was already happening before this change.
Click to expand...
4ba6bca20bbae1b3a8e54970e1f3e734.gif

I'm trying to think of a way to....


You know how at a job, customer reviews were always a thing? Then one quarter they make customer reviews a metric in job performance that dictates your bonus. Now because it's a measuring stick, its handled differently than it did when it was just a thing?

Before it was just a thing for promotion, where they basically dumped money for promo. Now that promo is monetized in a way where there's possible kick back. The....process.. will be abused in a way that there was no need to do if before.
 
Alle'Oop said:
View attachment 202271

I'm trying to think of a way to....


You know how at a job, customer reviews were always a thing? Then one quarter they make customer reviews a metric in job performance that dictates your bonus. Now because it's a measuring stick, its handled differently than it did when it was just a thing?

Before it was just a thing for promotion, where they basically dumped money for promo. Now that promo is monetized in a way where there's possible kick back. The....process.. will be abused in a way that there was no need to do if before.
Click to expand...

I think you're taking a doom and gloom perspective. Major labels have been cheating on the viewership of their artists on YouTube. I don't see how this move makes what's already transpiring any worse. But we shall see.
 
Maybe I'm pessimistic, the one thing I've seen in life time and time again is that corporations make things worse to the point of near destruction. Before they deviate back to the integrity of the product.

Member how wit cars when they started adding xm radio, cameras, bluetooth, push to start, as options. Woefully over priced cars to the average individual to the point that the automotive business was in a nose dive?

Almost destroyed the business till they were forced to just make that shit standard and go back to competing semi legitimately. I never underestimate white folks greed. They will come to near death before they give up a dollar.
 
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