(Flashback)aBlackWeb Interviews: Chewii

 

I alway’s felt a sense of pride with being one of the first to notice a diamond in the rough at the early stage of their career. It’s like how Ray J felt when he made I Hit It First. Yea yall got her after she’s been passed around like a dutch at a Snoop Dogg tour, but I had her when she was fresh and pure….. well maybe not pure but close. I still remember skipping school in 2002 to go listen to the new Sqad Up mixtape by Lil Wayne while everybody else I knew was playing G-Unit mixtapes and was completely oblivious to how lyrically superior Wayne was to most of the rappers in the game. After hearing the first volume of the series I knew the 19 year old MC would eventually take over the game.

 

There’s a handful of artists that I’ve had the luxury of witnessing their evolution from the beginning. The most recent is a Canadian rnb artist by the name of Chewii who I accidentally found on Soundcloud about a month ago. Within the first 60 seconds of hearing Chewii’s debut single Worth The Wait I knew I was listening to a star in the making. I put the song on repeat and went straight to google to do some research on her. I saw that she was a brand new artist and from that moment I knew I wouldn’t be able to sleep unless I was one of the first to interview her. After a few days of hunting, I tracked her down and she was gracious enough to bless me with this interview. She also blessed me with an unreleased copy of her debut album PMS which is nothing short of amazing. Check out the interview below where she discusses the process of creating her album, her love life and everything in between.

 

 

aBlackWeb:

Today I have with me this beautiful, talented woman who I think is going to take over the game in a powerful way. She has that “it factor” that separates the good artists from the great artists and I noticed it instantly. I’ll go further in depth with that as we move along, but for right now I’m going to let her introduce herself to the world.

 

Chewii:

Thank you, wow, what an amazing intro. I’m Chewii and I can’t do any better than that lol. With my favorite artists I can definitely see who sticks out more than the others. So I always try to put everything that I have inside of me into my art, so I appreciate you noticing.

 

aBlackWeb:

With the name Chewii, is that a birth given name or is that a name you created?

 

Chewii:

 

No, it’s a nickname because I like to chew on things. I like to bite my boyfriend a lot and one day he just called me Chewii and it stuck. At first I wasn’t really feeling it, but then he said “nah, people are really going to like that name” and now that I’ve been using it for a year everybody’s been really feeling it.

 

aBlackWeb:

You mentioned your boyfriend Govales. You both have collaborated a lot on music. He’s featured on 2 songs on your new album and you’ve also collaborated with him on his last album G Spot. Were you both 2 separate solo artists that collaborated one time and sparks flew or is there a different backstory to how you 2 met?

 

Chewii:

We met 2 years ago through a mutual friend of ours to work on a project together. I heard some of his music before from a friend and I was really feeling it. So we met to work on a song, which still hasn’t come out yet. It’s a song that we did in french called Orgasmique , which means orgasm in English. So while we’re writing and working on the song , he just kisses me out of no where. I was actually upset about it at first, because I really wanted to work with him and I didn’t want to ruin our work relationship, but now I’m thinking “damn he just kissed me and made things complicated”. It was at first because he didn’t want to work with me after that, he just wanted to love me and I was like “noooo , this is not how it was suppose to happen, we’re suppose to be making music together!”. Eventually I bothered him enough and he agreed to start making music again. Since then we’ve been creating non stop, we’re like a vertical operation. He’s a filmmaker as well so we make our own videos, we do our own clothing and our own digital promotion. That’s the beauty of our union, we’re building our brand and our empire on our own without our vision being interrupted.

 

aBlackWeb:

That’s a perfect segue for my next question. While having both a romantic relationship and a professional partnership with somebody, have you noticed there to be any upsides or downsides to that?

 

Chewii:

 

Great question, hell yea, there’s upsides and downsides lol. When you’re writing music, similar to my favorite artist, we’re writing from personal experiences. Our love relationship and our work relationship has given us so much to write about and showcase to our fans. I’ve only released 2 songs so far, but wait till I can release the album and the film work, it’s a project about both our love and our work relationship. We’re 2 artists, we’re both sensitive people, but we’re always trying to make sure we’re making the best decisions. So feelings get hurt sometimes, we might have some yelling matches and throwing shit, because we’re never going to always agree on what the other says, but like any couple we’re working on being able to understand and see things from the other persons point of view before getting upset and taking things personal.

 

But on the upside I’m working with my best friend. I trust him more than anybody else and vice versa. We get live with each other and work with each other while loving each other. Of course there’s going to be hard times, but I think they just make us stronger.

aBlackWeb:
There’s a song on his last project called All In , which he shot a video for that you made a cameo in. Now It’s a pretty mature video to say the least. Who’s idea was it and were you at all skeptical at first?
Chewii:
Well, it wasn’t suppose to turn out that way. We did have a script , maybe we didn’t stick to it completely lol. Like those bathroom scenes were scripted, but other parts were more spontaneous. Everything that we do that we share with our audience has to be truth, we want to show real relationships. Not to call out any other industry couples and say their relationship isn’t real ,but when you look at their videos it looks pretty glossy to me. I never looked at my man like that, you’ve seen how I look at my man. The way some of these celebrities look at each other, I don’t believe it. Our power as artists is to make you feel our truth, we wanted to show a genuine connection in our art.

aBlackWeb:
He produced Worth The Wait right?
Chewii:
Yea. He produced Worth The Wait and Everyday, we both co wrote them as well.
aBlackWeb:
I noticed Evryday isn’t on the album tracklist, is there a reason you decided to leave that off the album?
Chewii:
On the album, I didn’t want to be redundant. So I felt like it was either Mama Get Paid or Evryday and I had to keep Mama Get Paid on the album, but I also had to make sure I put Evryday out. It’s a summer song that can people can ride around to, so I just put it out as an independent song so we can keep the flow going.
aBlackWeb:
I’m glad that you mentioned the fact that albums can be redundant because one of the things I love about you is that you incorporate so many different styles within one song , let alone the entire album. Mama Get Paid for example, which is one of my favorite songs on the album, which is funny because it’s like a female empowering anthem, but it’s so hard that niggas don’t have a choice but to fuck with it. You’re saying some of the most grittiest lyrics but it’s coming from an angelic voice which makes the contrast between the 2 a beautiful thing to hear. Like I mentioned at the top of the interview you have that “it factor”. You don’t see guys driving around blasting Brittany Spears, but there’s artists like Sade and Erykah Badu who makes music that’s enjoyable for any and everybody regardless of their gender, race and age. Do you take that into consideration while cooking up your music?
Chewii:
We absolutely take it into consideration. What we claimed our sound to be at the beginning before the album was even complete was freaky Sade, so it’s amazing that you said that. While Govales was working on the production he wanted to make sure it had that sensual Janet Jackson feel to it. I want both men and women to enjoy it. Not every track will be for everybody, because like you said the music is so diverse with different sounds, but you won’t have a choice but to feel it, because I’m always telling the truth.
aBlackWeb:
Also with Mama Get Paid, you referenced Lil Kim‘s No Time from her Hardcore album. With you being a soulful rnb artist, were there influences within hiphop that you incorporated into your style?
Chewii:
I love Jay-Z, he’s my alltime favorite rapper. I love his sarcasm. Also Biggie, the hooks were melodic with the singing but he still kept it gritty. I’m a singer , but I love hiphop. I was rapping Lil Kim when I was younger and didn’t know what the hell she was saying, but I was repeating every word in the mirror. My dad would ask me “what are you doing?” and I didn’t know lol but I knew the emotion that she had behind it. We call what we’re doing Club Soul, combining the best of both worlds. The soul from rnb mixed with the grittiness in hiphop, that 90s new york feel.
aBlackWeb:
When did you first realize that you had a musical talent?
Chewii:
aBlackWeb:
By now I think we’ve all noticed in the past 5 years Canada has slowly taken over the game, from Drake, The Weeknd, PND, etc. What’s going on in the water over there?
Chewii:
For the last 7 years I’ve been living in Brooklyn, New York, working on music, networking and grinding. This past October I moved back to Canada with Govales to work on an artist and residence program. I’m originally from Montreal, when I was there I wanted to get out. I was like “I’m going to New York, my father’s American so I have duel citizenship, I’m good, I’ma go to New York and turn it out”. We came back to Canada with an opportunity to work with this tech company and it’s been so amazing. I think the reason why so many superstars are coming out of Canada is because of the quality of life. You’re not stressed out, your brain has a chance to open up and relax and get creative. That’s so important for artists, to not be struggling with 5 jobs. Your rent isn’t $20,000 a month , an apple isn’t $10, you can live comfortably in Canada and focus on your art. I had a hard time in New York because I had so many distractions.
aBlackWeb:
Another one of my favorite songs on the album is Bitch Nigga. Like I said earlier, you have the voice of angel but be saying shit a battle rapper would say.
For example on Bitch Nigga you said:
“Actin like a bitch nigga, that ain’t what I’m into 
Actin like you got a twat, like you’re on your menstrual”
The question I have regarding Bitch Nigga is , was this song inspired by somebody in your past and you decided to write an anthem about the nigga?
Chewii:
Hell yeah I dated a bitch nigga before, I dated one too many bitch niggas lol. I think if you ask a lot of women out there , they’ll say the same thing. It was mainly for my sister tho, it was for her bitch niggas lol. It was to make her feel better. Really, it’s a song for the ladies and the men, cuz women can be bitch niggas too.
aBlackWeb:
Another great song on the album is PMS , which is also the title of the album. Is there a reason you decided to name the entire project PMS?
Chewii:
I felt like it was a pms project because of the different ideas that pop up during the whole process of creating the project. So many different styles and sounds went into the project and that’s the cycle of a woman throughout the month. The woman is not just one thing.
It’s also about enlightenment. You know we have moods. I think everybody should respect each other in a relationship and understand each other’s moods and behavioral patterns and it can’t be in denial. PMS is probably my favorite song on the project because of that, we cant be in denial over things that happen. Govales will still bring it up and say “oh you must be hittin your pms” and I’ll get upset at him because I already told him “DONT BRING IT UP!” if you know then make me feel better about it. So we’re both learning and I’m learning to understand my body more and I want to help others understand their bodies and to notice it. Ok, my time of the month is starting and I may be a little more irritable than normal so let me try to censor myself and not put myself in situations where i may be more susceptible to flip out. So the song itself is going to help people understand that or even just make them think about it, I just started thinking about it a couple years ago. I was going through my whole life like “Damn, I’m just a bitch” and that’s fucked up , but now I know why and I can do something about it. The first part of it is just knowing yourself and just learning.
aBlackWeb:
 Last quesiton, I read on twitter that you were planning to start a show, is that still in the works?
Chewii:
Yes! We’re working on it now. Everything from recording the album to this interview is being recorded and documented and being put into an interactive experience, so our fans will be able to explore our day to day. It documents us growing as artists, growing as lovers and also growing our business and empire. I coined it as The Empire meets The Kardashians as if they were watchin Cookie and Lucious from the beginning. Nobody has really documented the rise of an empire and that is what we’re working on right now

 

 

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